# Ad Grants Pilot

> AI-powered Google Ad Grants management software for nonprofits. $199/month. 30-day free trial, no credit card required.

Ad Grants Pilot helps nonprofits in 185 countries maximize their $10,000/month in free Google search ads — without hiring an agency. Built by Steven Aguiar (CEO) and Alicia Cepeda Maule (Co-Founder), with 15+ years of combined digital marketing and nonprofit expertise.

## Services

- Automated Google Ad Grants campaign setup and management
- AI-powered campaign builder (generates keywords, headlines, and descriptions from any landing page URL)
- Built-in Ad Grants compliance monitoring and enforcement
- One-click conversion tracking setup (Google Analytics + GTM)
- Automated plain-English email performance reporting
- Performance Max campaign support
- Customer success team — onboarding call + ongoing support

## Pricing

- Individual Nonprofits: $199/month
- Nonprofit Networks (10+ EINs): Volume pricing — contact us
- Agencies: Scalable pricing — contact us
- 30-day free trial, no credit card required, cancel anytime

## Key Facts

- Launched: Private beta 2025 (13 nonprofits); public launch March 2026
- Coverage: 185 countries supported
- Grant value: $10,000/month ($120,000/year) in free Google search ads
- Average results: $1,300/month revenue generated per nonprofit; 4,000 clicks/month average
- Case study: Children's Surgery International — zero to maximum $10K/month grant spend in 4 months, 8.74% CTR (~3-4x search industry average), 100% optimization score

## Team

- Steven Aguiar, CEO & Co-Founder — Brown University, 10+ years paid media, Google/Facebook/HubSpot certified, founder of BlueWing agency
- Alicia Cepeda Maule, Co-Founder — Brown University, 15 years digital leadership, Obama 2012 campaign, MSNBC, Innocence Project
- Mate, Head of Customer Success — 10+ years nonprofit digital marketing, Google Ad Grants specialist, based in Budapest/Brussels

## Contact

- Website: https://adgrantspilot.com
- Free Trial: https://adgrantspilot.com/checkout
- Contact/Demo: https://adgrantspilot.com/contact-us
- Support: https://adgrantspilot.com/knowledge

## Key Pages

- https://adgrantspilot.com — Homepage (features, pricing, FAQ, testimonials)
- https://adgrantspilot.com/csi-case-study — Children's Surgery International case study
- https://adgrantspilot.com/about-agp — About the team and company
- https://adgrantspilot.com/knowledge — Full knowledge base (27 articles)
- https://adgrantspilot.com/knowledge/ad-grants-setup/what-is-google-ad-grants — What is Google Ad Grants?
- https://adgrantspilot.com/knowledge/ad-grants-setup/ad-grants-eligibility-requirements — Eligibility requirements
- https://adgrantspilot.com/knowledge/compliance/ad-grants-policy-requirements — Compliance requirements
- https://adgrantspilot.com/blog — Blog

## Frequently Asked Questions

**What is Google Ad Grants?**
Google Ad Grants gives eligible nonprofits $10,000/month in free Google Search ads to promote their mission. Most registered 501(c)(3) organizations in 185 countries qualify.

**How much does Ad Grants Pilot cost?**
$199/month for individual nonprofits, with a 30-day free trial and no credit card required. Volume pricing available for networks with 10+ EINs.

**How is Ad Grants Pilot different from hiring an agency?**
Agencies charge $500–$2,000/month for Ad Grants management. Ad Grants Pilot costs $199/month, automates the essentials, and is trained on 10+ years of agency best practices.

**How long does setup take?**
Most users are fully onboarded within 2–3 days. If you already have an Ad Grants account, you can connect in minutes.

**What does the AI actually do?**
Ad Grants Pilot connects to your Ad Grants account and audits campaign performance weekly, identifies underperforming keywords or ads, recommends and pushes optimizations, and sends plain-English summaries via email.

**Who is eligible for Google Ad Grants?**
Registered nonprofits (501(c)(3) in the US) accepted into Google for Nonprofits, with a high-quality website and charitable mission. Government entities, hospitals, schools, and most religious organizations are not eligible.

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Last Updated: April 2026