Account Creation and Onboarding Call

Step 1: Book Your Onboarding Call

Creating your Ad Grants Pilot account and participating in the onboarding call sets the foundation for successful Google Ad Grants management. This guided setup process ensures proper platform integration, analytics configuration, and strategic planning tailored to your organization’s specific needs and current Ad Grants status.

Account Creation Process

Step 1: Book Your Onboarding Call

  • Access Point: Visit https://adgrantspilot.com/ and locate the embedded Calendly widget on the homepage
  • Scheduling Flexibility: Choose from available time slots that work with your organization’s schedule
  • No Cost: Both account creation and the onboarding call are completely free
  • Prerequisites: No prior Ad Grants experience required; suitable for all nonprofit experience levels

Step 2: Account Setup Email

  • Automated Process: Upon booking your call, you’ll receive an email from Ad Grants Pilot with account setup instructions
  • Password Creation: Use the email link to set your secure account password
  • Immediate Access: Once password is set, you can log into your account dashboard
  • Early Exploration: Access free features and explore the platform before your scheduled call

Step 3: Platform Access

  • Login Page: Once your password is setup, login to your account at https://app.adgrantspilot.com/login.
  • Free Features Available: Explore keyword research tools, campaign planning features, and educational resources
  • Premium Upgrade Option: Subscribe to premium features when ready to push campaigns live
  • Flexible Timing: Upgrade to premium at any point based on your organization’s readiness and needs

Why Ad Grants Pilot Requires an Onboarding Call

Product Demonstration and Education

  • Platform Walkthrough: Comprehensive demonstration of Ad Grants Pilot features and capabilities
  • Feature Explanation: Clear understanding of how each tool supports your specific nonprofit goals
  • Best Practices Sharing: Learn from successful campaigns and avoid common pitfalls
  • Questions and Clarification: Direct access to the team for immediate answers and guidance

Critical Analytics Setup

  • Foundation for Success: Proper backend analytics setup is essential for both Ad Grants approval and long-term campaign effectiveness
  • Google Analytics Integration: Ensure correct Google Analytics configuration for conversion tracking
  • Google Tag Manager Setup: Proper tag management for accurate data collection and campaign optimization
  • Conversion Tracking Implementation: Configure meaningful conversion tracking aligned with organizational goals

Technical Requirements Covered:

  • Google Analytics account linking and goal setup
  • Google Tag Manager container implementation
  • Conversion tracking code installation
  • Cross-platform data integration verification

Customized Strategic Planning

  • Current Status Assessment: Evaluate where your organization currently stands in the Ad Grants process
  • Tailored Next Steps: Develop action plan based on your specific situation and goals
  • Timeline Development: Realistic project timeline aligned with organizational capacity and priorities
  • Resource Allocation: Guidance on internal resources needed for successful implementation

Organizational Readiness Evaluation

  • No Ad Grants Account: Complete roadmap from eligibility through campaign launch
  • Existing Ad Grants Account: Optimization opportunities and platform integration strategy
  • Years of Experience: Advanced strategies and sophisticated campaign management approaches
  • Compliance Issues: Remediation strategies for accounts facing policy challenges

Team Introduction and Relationship Building

  • Meet the Experts: Direct connection with Ad Grants specialists and platform developers
  • Ongoing Support Understanding: Clear explanation of available support resources and communication channels
  • Partnership Approach: Establish collaborative relationship for long-term success
  • Expectation Setting: Clear understanding of roles, responsibilities, and support levels

Ready to get started with expert Ad Grants management? Book your free onboarding call at Ad Grants Pilot and begin optimizing your nonprofit’s advertising impact today.