Ad Grants on easy mode.
Turn Google's $10,000/month in free ads into real donors and impact — without hiring an agency.
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Trusted by nonprofit marketers and agencies
Measurable Digital Impact
Average Revenue
Generated by nonprofits from Google Ad Grants
Average Monthly Clicks
Driven by Google Ad Grants campaigns.
Launch Ad Grants in Minutes, Not Months
Plug and Play
Your first search campaigns are built by the time you login. Connect your Ad Grants account and launch!
AI-Powered Campaign Builder
Drop in a landing page or keyword idea to build an Ad Group in seconds.
Conversion Tracking Setup
One-click conversion tracking setup in Google Analytics to optimize Ad Grants performance.
Built-In Ad Grants Compliance
Campaigns are built within Ad Grants rules and restrictions.
Customer Success Team
Meet with our customer success for easy onboarding and ongoing support.
Automated Email Reporting
Receive plain-English emails summarizing your Ad Grants performance as often as you like.
Risk-Free 30-Day Trial
Launch and monitor your first campaigns for free.
No Long-Term Commitments
Cancel at any time.
Plans
Choose the plan that fits your type of organization
Individual Nonprofits
- AI-Powered Campaign Builder
- Conversion Tracking Setup
- Automated Email Reporting
- Customer Success Team
Nonprofit Networks and Affiliates
- Unlock Millions in Media Spend
- Volume Pricing Discounts
- Unified Network Performance Dashboard
- Priority Network Support
Nonprofit Agency Pricing
- Accelerate Campaign Buildout
- Increase Service Margins
- White-Label Client Reporting
- Scale Your Ad Grants Practice
What is Google Ad Grants?
Google Ad Grants gives eligible nonprofits in 185 different countries $10,000 per month in free Google search advertising—that's $120,000 per year to promote your mission.
FAQ
With 90% of global search market share and 8.5 billion daily searches, Google is where people find causes to support. Ad Grants puts your nonprofit at the top of those results — at no cost.
Google Ad Grants is a program that gives eligible nonprofits $10,000/month in free Google Search ads. To qualify, you must be a registered nonprofit, hold charity status, and have a live website that meets Google's program requirements.
Yes, in fact, that's exactly who we built it for. Ad Grants Pilot guides you through the setup process and takes care of keyword research, ad creative and compliance.
If you already have an Ad Grants account, you can sign up for a free trial and launch campaigns in minutes.
Ad Grants Pilot connects directly to your Ad Grants account and:
📊 Audits campaign performance weekly
🔍 Identifies underperforming keywords and ads
⚙️ Recommends & applies optimizations (e.g., pausing poor performers)
📬 Delivers a simple weekly summary via email or Slack
Think of it as an AI-powered assistant working quietly behind the scenes to keep your campaigns healthy.
Agencies can charge $500–$2,000/month for Ad Grants management.
Ad Grants Pilot costs $199/month, delivers the essentials automatically, and is trained on 20+ years of agency best practices.
Not at all. You maintain full access and oversight. The AI only works on your account after you authorize access, and you have the opportunity to review campaigns before they are pushed live.
We'll help you set up Google Analytics and Google Tag Manager, or handle it for you. Conversion tracking is key to keeping your Ad Grants account active and optimized, and we know exactly how to do it.
Yes. We use secure, encrypted connections to access your account and never share your data. Our system is built on best practices in data privacy, and you can revoke access at any time.
Absolutely. The AI handles multiple campaigns, ad groups, and keyword sets, and helps you target by donation intent, event interest, or search behavior.
Yes. There's no long-term contract. Cancel anytime from your dashboard.
We’re here for you. Every nonprofit can book an onboarding call with our customer success team when signing up, and you can contact us anytime for guidance, troubleshooting, or optimization support.
What Our Customers Say
Trusted by nonprofit organizations worldwide to maximize their Google Ad Grants
"Ad Grants Pilot addressed some gaps in our keyword targeting, increasing our overall impressions by 35% in the critical month of December."
"Ad Grants Pilot's one-click search campaign creation tool helps us easily add our upcoming concerts to our Ad Grants account, saving us hours of time and hundreds of dollars in agency fees."
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