Capitalize on Google's $10,000/month in free nonprofit search ads without the hassle of hiring an agency or figuring it out yourself.
Choose the plan that fits your organization
We securely connect to your Google Ads, Google Analytics and Google Tag Manager in minutes.
Ad Grants Pilot handles keyword research, ad creative and campaign settings in line with Ad Grants best practices.
Track impact with on-demand email reporting that’s easy to understand.
Ad Grants Pilot is trained on 20+ years of best practices and strategy from the Ad Grants experts
Of specialized Ad Grants expertise
In nonprofit impact generated
Process and strategy integration
We've run campaigns that generated millions in impact and turned our process into a powerful co-pilot for your team.
Generated by nonprofits from Google Ad Grants per industry benchmarks.
Ad Grants Pilot subscription
Get the most from your $10K in free search ads with expert guidance and optimization
Google Ad Grants is a program that gives eligible nonprofits $10,000/month in free Google Search ads. To qualify, you must be a registered nonprofit, hold charity status, and have a live website that meets Google's program requirements.
Yes, in fact, that's exactly who we built it for. Ad Grants Pilot guides you through the setup process and takes care of keyword research, ad creative and compliance.
Ad Grants Pilot connects directly to your Ad Grants account and:
📊 Audits campaign performance weekly
🔍 Identifies underperforming keywords and ads
⚙️ Recommends & applies optimizations (e.g., pausing poor performers)
📬 Delivers a simple weekly summary via email or Slack
Think of it as an AI-powered assistant working quietly behind the scenes to keep your campaigns healthy.
Not at all. You maintain full access and oversight. The AI only works on your account after you authorize access, and you have the opportunity to review campaigns before they are pushed live.
We'll help you set up Google Analytics and Google Tag Manager, or handle it for you. Conversion tracking is key to keeping your Ad Grants account active and optimized, and we know exactly how to do it.
Yes. We use secure, encrypted connections to access your account and never share your data. Our system is built on best practices in data privacy, and you can revoke access at any time.
Agencies can charge $500–$2,000/month for Ad Grants management.
Ad Grants Pilot costs $199/month, delivers the essentials automatically, and is trained on 20+ years of agency best practices.
If you already have an Ad Grants account, you can sign up for a free trial and launch campaigns in minutes.
Absolutely. The AI handles multiple campaigns, ad groups, and keyword sets, and helps you target by donation intent, event interest, or search behavior.
Yes. There's no long-term contract. Cancel anytime from your dashboard.
We’re here for you. Every nonprofit can book an onboarding call with our customer success team when signing up, and you can contact us anytime for guidance, troubleshooting, or optimization support.
Trusted by nonprofit organizations worldwide to maximize their Google Ad Grants
"Ad Grants Pilot's one-click search campaign creation tool helps us easily add our upcoming concerts to our Ad Grants account, saving us hours of time and hundreds of dollars in agency fees."
Bach Society
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