Empowering Nonprofits in 185 Countries to Maximize Google Ad Grants

Built to make Google Ad Grants simple, effective, and affordable — powered by 15 years of digital marketing expertise.

Our Mission

Ad Grants Pilot helps nonprofits worldwide unlock the full
value of the Google Ad Grants program.
We combine automation with proven paid media strategies so any organization — anywhere — can run effective campaigns without expensive agency support.

185 Countries Supported
$10,000/month Google Ad Grants Optimized
Automated Compliance & Optimization
Only $199/month

Our Story

Ad Grants Pilot was born from a decade of managing Google Ad Grants for nonprofits around the world — and seeing the same challenges over and over.

2012 — Paid Media Roots

Our founders begin leading digital strategy for major organizations and campaigns, working with nonprofits globally.

2016 — Agency Experience

Building BlueWing, a full-service agency, we managed Google Ad Grants for dozens of mission-driven organizations.

2020–2023 — Global Nonprofit Needs Expand

Nonprofits in multiple countries face the same barriers: complexity, compliance, and high agency costs.

Today — Ad Grants Pilot Launches

We transform a decade of expertise into an affordable, automated platform accessible to nonprofits everywhere.

Meet the Founders

Steven Aguiar

CEO & Founder, Ad Grants Pilot

Steven is a full-stack digital marketer and founder of BlueWing. A Brown University graduate with a decade of paid media experience and certifications from Google, Facebook, and HubSpot, he leads product and performance strategy for Ad Grants Pilot.

Alicia Cepeda Maule

Founder, Ad Grants Pilot

Alicia brings 15 years of award-winning digital leadership, including roles with President Obama's 2012 campaign, msnbc.com, and the Innocence Project. A graduate of Brown University, she leads marketing, revenue, and partnerships at Ad Grants Pilot.