Empowering Nonprofits in 100+ Countries to Maximize Google Ad Grants

A Givepact product built to make Google Ad Grants simple, effective, and affordable — powered by 10+ years of expertise.

Get Started — $199/month

Our Mission

Ad Grants Pilot helps nonprofits worldwide unlock the full
value of the Google Ad Grants program.
We combine automation with proven paid media strategies so any organization — anywhere — can run effective campaigns without expensive agency support.

100+ Countries Supported
$10,000/month Google Ad Grants Optimized
Automated Compliance & Optimization
Only $199/month

Our Story

Ad Grants Pilot was born from a decade of managing Google Ad Grants for nonprofits around the world — and seeing the same challenges over and over.

2012 — Paid Media Roots

Our founders begin leading digital strategy for major organizations and campaigns, working with nonprofits globally.

2016 — Agency Experience

Building BlueWing, a full-service agency, we managed Google Ad Grants for dozens of mission-driven organizations.

2020–2023 — Global Nonprofit Needs Expand

Nonprofits in multiple countries face the same barriers: complexity, compliance, and high agency costs.

Today — Ad Grants Pilot Launches

We transform a decade of expertise into an affordable, automated platform accessible to nonprofits everywhere.

Meet the Founders

Alicia Cepeda Maule

CEO & Co-Founder, Givepact

Alicia brings 15 years of award-winning digital leadership, including roles with President Obama's 2012 campaign, msnbc.com, and the Innocence Project. A graduate of Brown University, she leads Givepact's mission to modernize philanthropy.

Steven Aguiar

COO & Co-Founder, Givepact

Steven is a full-stack digital marketer and founder of BlueWing. With a decade of paid media experience and certifications from Google, Facebook, and HubSpot, he drives product and performance strategy for Ad Grants Pilot. Brown University graduate.