We analyzed 196,571 How we define activeAn organization that has filed a Form 990 within the last two years and reports $50,000 or more in annual revenue, with a working website. U.S. nonprofit websites. See how yours stacks up.
Mobile performance scored on — of the organizations reached. Scores come from Google PageSpeed Insights, a third-party source, so this is the one block on the page not observed directly by our own scanner.
Average mobile score — on a 0–100 scale. Mobile is where the ad clicks land.
Share is out of every organization reached; the mobile average is out of the organizations on that platform with a score. Platforms with fewer than 100 scored sites are not shown.
Google gives eligible nonprofits up to $10,000 a month in free search advertising through the Ad Grants program. Licensed search data covers — of the organizations we analyzed; every figure below is a share of those. Buying a paid keyword and holding a grant are different observations, and grant status is not publicly visible.
From Meta's public Ad Library, which in the US keeps only social-issue and political ads, so ordinary fundraising is invisible by design. — archived ads from — organizations were judged.