Empowering Nonprofits in 100+ Countries to Maximize Google Ad Grants

A Givepact product built to make Google Ad Grants simple, effective, and affordable — powered by 10+ years of expertise.

About Ad Grants Pilot

Ad Grants Pilot, a product of Givepact, is a global solution built to help nonprofits maximize their free $10,000/month Google Ad Grant across more than 100 countries where the program is active. Our platform is designed for organizations of every size—local, national, and international—to expand their reach, drive donations, increase volunteer engagement, and elevate mission awareness.

With over 15 years of hands-on experience managing paid media and Google Ad Grants, our team saw a persistent challenge around the world: most nonprofits lack the bandwidth or budget to manage Google Ads effectively. Agencies can charge thousands of dollars per month, placing expert management out of reach for many organizations.

Ad Grants Pilot eliminates that barrier. For just $199/month, nonprofits get a powerful, automated tool built on proven best practices. It simplifies compliance, enhances keyword targeting, optimizes ads across regions and languages, and ensures nonprofits unlock the full potential of Google Ad Grants—no costly agency required.

Whether your nonprofit operates in North America, Europe, Africa, Latin America, Asia-Pacific, or beyond, Ad Grants Pilot delivers consistent, high-quality performance on a global scale.

Our Story

Before launching Ad Grants Pilot, the Givepact team spent more than 15 years building and managing digital campaigns for nonprofits around the world. From grassroots organizations to global NGOs, we saw firsthand how challenging it was to maintain Ad Grants compliance, scale campaigns internationally, and tailor keyword strategies to local markets.

Common challenges included:

  • Limited in-house marketing expertise
  • High costs for specialized Google Ads agencies
  • Difficulty maintaining Ad Grants policies and eligibility
  • Complex multi-region or multi-language targeting
  • Low conversion rates due to under-optimized campaigns

We built Ad Grants Pilot to solve these challenges for nonprofits everywhere. By applying global best practices—automated optimization, compliance support, geo-targeted keyword strategies, and scalable campaign structure—we’ve created a tool that empowers nonprofits to thrive in any region.

Today, organizations worldwide use Ad Grants Pilot to:

  • Improve visibility in local and international search results
  • Attract donors, volunteers, and supporters globally
  • Promote programs, events, and services across multiple regions
  • Maintain full compliance with Google Ad Grants policies

Founders

COO & Co-Founder, Givepact

Steven Aguiar

Steven is a full-stack digital marketer with more than 15 years of hands-on experience supporting nonprofits, startups, and global organizations. In 2016, he founded BlueWing, a performance marketing agency specializing in paid search and data-driven strategy.
Education & Certifications:
He earned his B.A. from Brown University and holds certifications from Facebook, Google, and HubSpot.
Current Focus:
Steven leads the product and growth operations that power Ad Grants Pilot’s global optimization engine.
CEO & Co-Founder, Givepact

Alicia Cepeda Maule

 
Alicia is a global digital strategist with 15 years of award-winning experience. Her work spans President Obama’s 2012 re-election campaign, msnbc.com, and the Innocence Project, where she led national-scale digital advocacy.

Education & Certifications:

Alicia is a graduate of Brown University.

Current Focus:

As CEO of Givepact, she is focused on modernizing philanthropy through crypto-native giving tools and innovative technology that support nonprofits worldwide.
Alicia Maule Innocence Project Ad Grants Pilot client photo

Why Nonprofits Worldwide Choose Ad Grants Pilot


  • AI trained on 10+ years of Ad Grants knowledge
  • Designed for nonprofits in 100+ countries
  • Built specifically for Google Ad Grants optimization
  • Affordable: $199/month** vs. high-cost global agenci
  • Proven performance from 15 years of paid media expertise
  • Integrates localized and international keyword strategies
  • Maintains full Ad Grants compliance
  • Supports multi-region, multi-language, and multi-campaign setups
  • Helps nonprofits grow donations, recruit volunteers, and expand impact globally