What is Google Ad Grants?

Google Ad Grants gives eligible nonprofits up to $10,000 per month in free Google Search ads to drive awareness, donations, volunteers, and program participation.

Who is eligible for Google Ad Grants?

Most 501(c)(3) nonprofits are eligible. Organizations must be approved for Google for Nonprofits, have a high-quality website, and follow Google’s Ad Grants policies.

How do we activate Google Ad Grants?

Apply for Google for Nonprofits, request Ad Grants enrollment, create a compliant Search campaign with conversion tracking, and submit for review.

What are the main Ad Grants compliance rules?

Maintain relevant mission-based keywords, accurate tracking, and consistent account performance. Avoid generic keywords and low CTRs.

What does Ad Grants Pilot do?

Ad Grants Pilot is an AI-driven management platform that builds, optimizes, and monitors Google Ad Grants accounts for nonprofits to stay compliant and effective.

Ad Grants Knowledge Base Archives

Getting Started with Ad Grants

What is Google Ad Grants?
Ad Grants Eligibility Requirements
Google for Nonprofits
Activating Ad Grants
Google Ad Grants First 30 Days Setup Guide

View all 5 articles

Campaign Setup & Strategy

Conversion Tracking for Nonprofits
Budget Management & Daily Spend
Keyword Research Best Practices: Finding the Right Terms for Ad Grants Success
Ad Group Organization
Writing Effective Google Ad Copy
Creating Compliant Ad Extensions: Enhancing Your Ad Grants Performance

View all 8 articles

Using Ad Grants Pilot

Ad Grants Account Creation and Onboarding Call

View 1 article

Compliance & Optimization

Ad Grants Policy Requirements
Ad Grants Performance Monitoring
Ad Grants Monthly Maintenance Checklist

View all 3 articles