Ad Grants Knowledge Base

Getting Started with Ad Grants

• What is Google Ad Grants?
• Ad Grants Eligibility Requirements
• Applying for Google for Nonprofits
• Activating Ad Grants
• First 30 Days After Approval

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Campaign Setup & Strategy

• Conversion Tracking
• Budget Management & Daily Spend
• Keyword Research Best Practices
• Ad Group Organization
• Writing Effective Google Ad Copy
• Creating Compliant Ad Extensions

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Using Ad Grants Pilot

• Account Creation and Onboarding Call

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