Creating your Ad Grants Pilot account and participating in the onboarding call sets the foundation for successful Google Ad Grants management. This guided setup process ensures proper platform integration, analytics configuration, and strategic planning tailored to your organization’s specific needs and current Ad Grants status.
Account Creation Process
Step 1: Book Your Onboarding Call
- Access Point: Visit https://adgrantspilot.com/ and locate the embedded Calendly widget on the homepage
- Scheduling Flexibility: Choose from available time slots that work with your organization’s schedule
- No Cost: Both account creation and the onboarding call are completely free
- Prerequisites: No prior Ad Grants experience required; suitable for all nonprofit experience levels
Step 2: Account Setup Email
- Automated Process: Upon booking your call, you’ll receive an email from Ad Grants Pilot with account setup instructions
- Password Creation: Use the email link to set your secure account password
- Immediate Access: Once password is set, you can log into your account dashboard
- Early Exploration: Access free features and explore the platform before your scheduled call
Step 3: Platform Access
- Login Page: Once your password is setup, login to your account at https://app.adgrantspilot.com/login.
- Free Features Available: Explore keyword research tools, campaign planning features, and educational resources
- Premium Upgrade Option: Subscribe to premium features when ready to push campaigns live
- Flexible Timing: Upgrade to premium at any point based on your organization’s readiness and needs
Why Ad Grants Pilot Requires an Onboarding Call
Product Demonstration and Education
- Platform Walkthrough: Comprehensive demonstration of Ad Grants Pilot features and capabilities
- Feature Explanation: Clear understanding of how each tool supports your specific nonprofit goals
- Best Practices Sharing: Learn from successful campaigns and avoid common pitfalls
- Questions and Clarification: Direct access to the team for immediate answers and guidance
Critical Analytics Setup
- Foundation for Success: Proper backend analytics setup is essential for both Ad Grants approval and long-term campaign effectiveness
- Google Analytics Integration: Ensure correct Google Analytics configuration for conversion tracking
- Google Tag Manager Setup: Proper tag management for accurate data collection and campaign optimization
- Conversion Tracking Implementation: Configure meaningful conversion tracking aligned with organizational goals
Technical Requirements Covered:
- Google Analytics account linking and goal setup
- Google Tag Manager container implementation
- Conversion tracking code installation
- Cross-platform data integration verification
Customized Strategic Planning
- Current Status Assessment: Evaluate where your organization currently stands in the Ad Grants process
- Tailored Next Steps: Develop action plan based on your specific situation and goals
- Timeline Development: Realistic project timeline aligned with organizational capacity and priorities
- Resource Allocation: Guidance on internal resources needed for successful implementation
Organizational Readiness Evaluation
- No Ad Grants Account: Complete roadmap from eligibility through campaign launch
- Existing Ad Grants Account: Optimization opportunities and platform integration strategy
- Years of Experience: Advanced strategies and sophisticated campaign management approaches
- Compliance Issues: Remediation strategies for accounts facing policy challenges
Team Introduction and Relationship Building
- Meet the Experts: Direct connection with Ad Grants specialists and platform developers
- Ongoing Support Understanding: Clear explanation of available support resources and communication channels
- Partnership Approach: Establish collaborative relationship for long-term success
- Expectation Setting: Clear understanding of roles, responsibilities, and support levels
Google Ad Grants Account Creation & Onboarding – FAQs
How do I create an Ad Grants Pilot account?
Visit adgrantspilot.com and book a free onboarding call using the Calendly widget on the homepage. After booking, you’ll receive an email with account setup instructions to create your password and access the platform.
Is there a cost for the onboarding call and account setup?
No, both the account creation and onboarding call are completely free. You can explore free platform features immediately and upgrade to premium when ready to push campaigns live.
Do I need Ad Grants experience before the onboarding call?
No prior experience required. The onboarding process is designed for nonprofits at all experience levels—whether you’re just starting or have years of Ad Grants management experience.
What happens after I book my onboarding call?
You’ll receive an automated email with account setup instructions. Use the link to create your password, then log in at app.adgrantspilot.com/login to explore free features before your scheduled call.
Why is an onboarding call required instead of self-service signup?
The call ensures proper analytics setup (Google Analytics, Tag Manager, conversion tracking), provides customized strategic planning based on your situation, and establishes the foundation for successful Ad Grants management.
What will be covered during the onboarding call?
The call includes: Platform walkthrough and feature demonstration, critical analytics setup (GA, GTM, conversion tracking), customized strategic planning, organizational readiness evaluation, and team introduction.
How long does the onboarding call typically take?
Onboarding calls typically take 30–60 minutes, depending on your organization’s current status, technical setup needs, and questions. Choose a time when key team members can participate.
What analytics setup is required for Ad Grants success?
Essential setup includes: Google Analytics account linking and goal configuration, Google Tag Manager container implementation, conversion tracking code installation, and cross-platform data integration verification.
Can I access the platform before my onboarding call?
Yes! After setting your password, you can immediately log in and explore free features including keyword research tools, campaign planning resources, and educational materials.
When do I need to upgrade to premium features?
Upgrade when you’re ready to push campaigns live. You can explore the platform, complete planning, and prepare campaigns using free features. Premium subscription is only needed for active campaign management.
What if my organization doesn’t have an Ad Grants account yet?
Perfect! The onboarding call will provide a complete roadmap from eligibility verification through application process to campaign launch, with step-by-step guidance tailored to your organization.
What if we already have an existing Ad Grants account?
We’ll evaluate your current setup, identify optimization opportunities, develop a platform integration strategy, and create an action plan to improve performance and maintain compliance.
Can Ad Grants Pilot help with compliance issues?
Yes, the onboarding call includes assessment of compliance status and development of remediation strategies for accounts facing policy challenges, including CTR improvements and keyword optimization.
Who should attend the onboarding call from our organization?
Recommended attendees: Marketing/communications director, executive director or decision-maker, and anyone who will manage the Ad Grants account. Multiple team members are welcome.
What technical access do I need before the call?
Helpful to have: Access to your organization’s Google Ads account (if existing), Google Analytics admin access, and website admin/developer access for implementing tracking codes.
Will I receive ongoing support after the onboarding call?
Yes, the call establishes your support relationship. You’ll have clear understanding of available support resources, communication channels, and how to access help as you manage your Ad Grants campaigns.
Can I reschedule my onboarding call if needed?
Yes, you can reschedule using the link in your confirmation email or by contacting the Ad Grants Pilot team directly. We understand nonprofit schedules can be unpredictable.
What’s the next step after the onboarding call?
You’ll receive a customized action plan with specific next steps based on your situation—whether that’s applying for Ad Grants, setting up analytics, building campaigns, or optimizing existing accounts.
Ready to get started with expert Ad Grants management? Book your free onboarding call at Ad Grants Pilot and begin optimizing your nonprofit’s advertising impact today.