About Ad Grants Pilot

Empowering Nonprofits in 185 Countries to Maximize Google Ad Grants

Built from 15+ years of real-world experience.

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185 Countries
$10K /month in free ads
$199 /month
Meet the Founders

The Team Behind Ad Grants Pilot

Two Brown University graduates with 15+ years of combined digital marketing and nonprofit expertise.

Steven Aguiar
Steven Aguiar
CEO & Co-Founder

Steven is a full-stack digital marketer and founder of BlueWing. A Brown University graduate with a decade of paid media experience and certifications from Google, Facebook, and HubSpot, he leads product and performance strategy for Ad Grants Pilot.

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Alicia Cepeda Maule
Alicia Cepeda Maule
Co-Founder

Alicia brings 15 years of award-winning digital leadership, including roles with President Obama's 2012 campaign, msnbc.com, and the Innocence Project. A graduate of Brown University, she leads marketing, revenue, and partnerships at Ad Grants Pilot.

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Mate
Mate
Head of Customer Success

Mate is a Nonprofit Digital Marketing and Communications specialist with over a decade of experience, including Google Ad Grants management for European nonprofits. Based in Budapest and Brussels, Mate brings deep nonprofit sector expertise and an international perspective. Mate leads customer success and onboarding at Ad Grants Pilot.

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Our Story

Built From a Decade of Real-World Experience

Ad Grants Pilot was born from a decade of managing Google Ad Grants for nonprofits around the world - and seeing the same challenges over and over.

2011
Paid Media Roots

Our founders begin leading digital strategy for major organizations and campaigns, working with nonprofits globally.

2016
Agency Experience

Building BlueWing, a full-service agency, we managed Google Ad Grants for dozens of mission-driven organizations.

2025
Ad Grants Pilot Launches in Beta

After building in stealth and running a private beta with 13 nonprofit customers, Ad Grants Pilot officially launches.

2026
Live

Ad Grants Pilot goes fully live, empowering nonprofits in 185 countries to maximize their $10,000/month in free Google search ads.

Ready to Grow Your Nonprofit's Impact?

Unlock the full value of Google Ad Grants with a tool built for nonprofits worldwide.

Our Mission

Unlock the Full Value of Google Ad Grants

Ad Grants Pilot helps nonprofits worldwide unlock the full value of the Google Ad Grants program.

185 Countries Supported
$10,000/month Google Ad Grants Optimized
Automated Compliance & Optimization
Only $199/month