Resources & Insights
The Ad Grants Pilot Blog
Expert tips, strategy guides, and nonprofit digital marketing insights to help you maximize your Google Ad Grant.
Ad Grants Management
What Can a Nonprofit Actually Earn From Google Ad Grants? (2026 Benchmarks)
The 2026 M+R benchmarks for Google Ad Grants: median ROAS, cost per donation, and site visits per $1,000 in credits. What nonprofits really earn, by sector and size.
Ad Grants Management
Google Ad Grants in the Age of AI Search: What Nonprofits Need to Know (2026)
At Google I/O 2026, Google confirmed what digital marketers had been watching for months: Search is becoming an AI-first experience. AI Mode, Google’s conversational, AI-generated search interface, crossed one billion monthly users, with queries more than doubling every quarter since launch. For nonprofits, agencies, and the foundations that support them, this raises a real question: […]
Ad Grants Management
Google Ad Grants: The Complete Guide for Nonprofits (2026)
Quick summary: Google Ad Grants gives eligible nonprofits $10,000 per month in free Google search advertising – $120,000 per year. To access it, you need to apply for Google for Nonprofits, activate Ad Grants, complete advertiser verification, and set up conversion tracking. Most nonprofits see meaningful results within 3–6 months. This guide covers everything you […]
Product Updates
Big Updates to Ad Grants Pilot: Here’s What’s New
All features are available now with a free trial.
Product Updates
Press Release: New Platform Launches to Make Google Ad Grants Management Easier for Nonprofits
Ad Grants Pilot uses AI and hands-on support to remove the operational burden that keeps millions of eligible nonprofits from using Google's $10,000/month ad grant.