The Ad Grants Pilot Blog

Google Ad Grants and paid Google Ads aren't interchangeable. Here's how the two programs differ, why they don't compete, and when a nonprofit needs both.

After 95 customer calls and 676 teaching moments, our Head of Customer Success shares the eight lessons that come up again and again before a nonprofit launches its first Google Ad Grants campaign.

Seven vetted organizations are actively responding to the 2026 earthquakes in Colombia and Venezuela. Here is what each is doing and how to donate.

What a new NYT investigation into AI Overviews means for nonprofit search strategy, and why the data says Ad Grants is still paying off.

Only about 3% of eligible nonprofits use Google Ad Grants well. Alicia Cepeda Maule on why she is going full time as Founder and COO of Ad Grants Pilot.

The 2026 M+R benchmarks for Google Ad Grants: median ROAS, cost per donation, and site visits per $1,000 in credits. What nonprofits really earn, by sector and size.

At Google I/O 2026, Google confirmed what digital marketers had been watching for months: Search is becoming an AI-first experience. AI Mode, Google’s conversational, AI-generated search interface, crossed one billion monthly users, with queries more than doubling every quarter since launch. For nonprofits, agencies, and the foundations that support them, this raises a real question: […]

Quick summary: Google Ad Grants gives eligible nonprofits $10,000 per month in free Google search advertising – $120,000 per year. To access it, you need to apply for Google for Nonprofits, activate Ad Grants, complete advertiser verification, and set up conversion tracking. Most nonprofits see meaningful results within 3–6 months. This guide covers everything you […]

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Ad Grants Pilot uses AI and hands-on support to remove the operational burden that keeps millions of eligible nonprofits from using Google's $10,000/month ad grant.