Agency White Label Program
Your logo, your colors, your domain. Ad Grants Pilot builds the campaigns, generates the client dashboards and writes the reports. Your clients only ever see your agency.
$99/month per connected client account
3 client accounts free for 30 days
Month to month
No white-label fee
Grant utilization
80% of $10k/mo
Impressions
48,320
+12%
Clicks
5,190
+9%
Conversions
1,042
+18%
Gift value
$18.4k
+22%
Month over month Budget spent
Performance detail Campaigns
| Campaign | Clicks | CTR | Conv. |
|---|---|---|---|
| Food Assistance Search | 2,380 | 11.1% | 482 |
| Donation Drive Search | 1,620 | 10.9% | 330 |
| Volunteer PMax | 790 | 9.7% | 155 |
Try a brand
$99
Per month, per connected client account
$10k/mo
Free Google search ads available to every eligible client
3%
Of eligible nonprofits worldwide actually use Ad Grants
~2,500
Monthly clicks the average Ad Grants account sends to a site
The margin math
Agencies typically bill $600 to $2,000 a month for Google Ad Grants management. Ad Grants Pilot costs $99 a month per connected client, so the spread stays yours. Move the sliders to see what the program does to your book.
Add a service line without adding headcount
Web designers, consultants and grant writers use the program to offer Ad Grants management for the first time, with no PPC hire.
Simple math at any scale
One flat $99 per connected client, whether you connect two accounts or two hundred.
150
$200$2,500
Your monthly client revenue
$10,000
Ad Grants Pilot cost
$990
Your monthly gross margin
$9,010
Margin percentage
90%
Annualized margin
$108,120
Estimates only. Excludes your own delivery time and any optional custom conversion tracking setup.
What gets white-labeled
There is no co-branding, no powered-by badge and no fee for the white label. Set your logo, palette and domains once, and every client-facing deliverable ships in your identity.
A standalone report at reporting.youragency.com/clientname, refreshed daily. Grant utilization, summary metrics, month over month trends, campaign and ad group tables with expandable conversion breakdowns, plus a Google Analytics 4 section that puts Ad Grants traffic next to every other source on the site.
Weekly, monthly or both. We pull seven reports from the Ad Grants account, write the plain-language summary and the suggested next steps, then drop the draft into your agency inbox so a human can review before it sends. Donation revenue is included when donation tracking is live.
Export any campaign or ad group as a PDF in your branding: location targeting, budget, keywords, every headline and description, ad previews and landing pages. Send it, get sign-off, then push live. No client login required.
Every connected client in one view with spend, impressions, clicks and click-through rate, similar to an MCC roll-up. Add staff, scope each person to the accounts they own, and choose manager or staff permissions.
Reporting
Every agency we demo this to says the same thing: client reporting is the single most time-expensive part of managing an Ad Grants account. This is that report, generated for you, in your brand, ready to review.
Your logo, palette and typography. We read your website to pre-fill the palette, then you fine-tune any element.
Sent from your domain. Point your DNS records at us once and the reports leave from your agency address.
Real recommendations, not just charts. Negative keywords to add, landing pages Google flags as low quality, ad groups worth more budget.
You stay in the loop. Drafts land in your agency inbox first, so nothing reaches a client until you approve it.
Strong week. Grant spend held at 80% utilization and engaged sessions climbed 14%.
Your Ad Grants campaigns reached 1,842 people and spent $2,214 of the monthly grant. 71% of those clicks turned into real engagement on the site, meaning two minutes or more on page, or multiple pages visited.
1,842
People reached
$2,214
Grant spent
71%
Engaged clicks
Suggested next steps
Add "food pantry jobs" as a negative keyword
It drew 91 clicks and zero conversions. Blocking it moves that budget toward the assistance and donation ad groups.
Improve the Volunteer landing page
Your highest-traffic ad group points here, and Google is scoring the page as below average. Faster load and more on-page copy should lift spend.
Placeholder identity shown. Swap in your own logo, colors and sending domain during onboarding.
How it works
Four steps, no development work, no integration queue. The only systems we touch are the client's Google Ad Grants account, Google Analytics 4 and Google Tag Manager.
Sign in with Google OAuth to link their Ad Grants account, GA4 and Tag Manager. No CRM migration, no CMS work, nothing for their web team to do.
Every new account arrives with a search campaign already built: brand, donation, take-action, volunteer and mission ad groups, keywords with SEMrush volume, and every headline and description written. Review, edit anything, push live.
Upload your logo, confirm the palette we pulled from your site, and point your DNS at the reporting subdomain and sending address. That is the white label done, for every client.
Dashboards refresh daily. Email reports draft themselves on your schedule. You spend your hours on strategy, approvals and new business instead of exports.
Where the hours go
Based on what agency owners tell us they currently spend, and what our partners spend once accounts are connected.
| Task | Doing it by hand | With Ad Grants Pilot |
|---|---|---|
| Building a new campaign or ad group | 1 to 2 hours of keyword research and copywriting | Under a minute, from a URL or a keyword idea |
| Weekly or monthly client report | Half a day of exports, charts and commentary | Review a draft that is already written |
| Live client dashboard | Rebuilt by hand every reporting cycle | Always on, at your own reporting URL |
| Getting campaigns approved | Screenshots and a slide deck | One branded PDF export |
| Baseline conversion tracking | Manual Tag Manager and GA4 configuration | One click for engaged sessions and multi-page visits |
| Ongoing management | Varies widely, often neglected entirely | Roughly two hours a month |
Who joins the program
Ad Grants is one of the few growth levers a nonprofit can switch on for free. The program exists so you can be the one who switches it on.
Keep the retainer, hand the compliance guardrails, campaign builds and reporting to the platform.
Serve more Ad Grants clients than your calendar previously allowed, without hiring a PPC specialist.
A new site takes months to earn organic traffic. Bundle Ad Grants so clients see search visibility from launch week.
Clients hear "grant" and assume you handle it. Now you can, with best practices built in.
501(c)(3) churches qualify for the same $10,000 a month. Performance Max also places them in local Google Maps results.
Managing hundreds of accounts? We will scope tier-one support handoff and a phased rollout with you.
Pricing
Direct nonprofit subscriptions are $199 a month. Agency partners pay $99 a month per connected client, and every white-label feature is included at that price. Start with the free trial, connect up to three clients, cancel any time.
Agency white label
$99 / month
per connected client account
Talk to us
Tell us about your agency and the Ad Grants accounts you manage. We will come back with a rollout plan and a live walkthrough of the white-label deliverables against one of your own clients.
Response time
Within one business day
Who you will meet
Our founders, both former agency operators
Based in
New York, NY, serving agencies worldwide
No obligation. If the program is not the right fit for your book, we will tell you.
Ready to try it instead? Start a 30-day free trial with up to 3 clients
FAQ
The things partners actually ask on the first call.
Connect up to three client accounts free for 30 days. See your own branding on a live dashboard before you pay anything.
Prefer to refer instead of resell? See the Ambassador Program