Resources & Insights
The Ad Grants Pilot Blog
Expert tips, strategy guides, and nonprofit digital marketing insights to help you maximize your Google Ad Grant.
Ad Grants Management
Google Ad Grants for Giving Tuesday and Year-End: A Nonprofit’s Action Plan (Before December 1)
How nonprofits can turn Giving Tuesday and year-end into their highest-performing month for Google Ad Grants: campaign structure, a dedicated landing page, budget pacing, and a pre-December 1 checklist.
Ad Grants Management
Google Ad Grants vs. Paid Google Ads: What’s the Difference (and Do You Need Both)?
Google Ad Grants and paid Google Ads aren't interchangeable. Here's how the two programs differ, why they don't compete, and when a nonprofit needs both.
Ad Grants Management
8 Things I Tell Every Nonprofit Before They Touch Google Ad Grants
After 95 customer calls and 676 teaching moments, our Head of Customer Success shares the eight lessons that come up again and again before a nonprofit launches its first Google Ad Grants campaign.
Ad Grants Management
Google’s AI Search Shift Is Real. Here’s Why Ad Grants Still Works.
What a new NYT investigation into AI Overviews means for nonprofit search strategy, and why the data says Ad Grants is still paying off.
Ad Grants Management
What Can a Nonprofit Actually Earn From Google Ad Grants? (2026 Benchmarks)
The 2026 M+R benchmarks for Google Ad Grants: median ROAS, cost per donation, and site visits per $1,000 in credits. What nonprofits really earn, by sector and size.
Ad Grants Management
Google Ad Grants in the Age of AI Search: What Nonprofits Need to Know (2026)
At Google I/O 2026, Google confirmed what digital marketers had been watching for months: Search is becoming an AI-first experience. AI Mode, Google’s conversational, AI-generated search interface, crossed one billion monthly users, with queries more than doubling every quarter since launch. For nonprofits, agencies, and the foundations that support them, this raises a real question: […]
Ad Grants Management
Google Ad Grants: The Complete Guide for Nonprofits (2026)
Quick summary: Google Ad Grants gives eligible nonprofits $10,000 per month in free Google search advertising – $120,000 per year. To access it, you need to apply for Google for Nonprofits, activate Ad Grants, complete advertiser verification, and set up conversion tracking. Most nonprofits see meaningful results within 3–6 months. This guide covers everything you […]