The Reports section provides performance data for your Google Ad Grants campaigns at multiple levels of detail. It’s accessible from the left sidebar and is where you monitor how your campaigns are performing over time.
Report Views
Reports are organized into six views, each showing performance at a different level of granularity:
- Overview — an account-wide performance summary across all campaigns
- Campaign — performance broken down by individual campaign
- Ad Groups — performance at the ad group level
- Ads — individual ad performance
- Keywords — keyword-level data showing which search terms are driving results
- Search Themes — performance broken down by Performance Max search theme
Filtering by Campaign Scope
Reports can be filtered to show either all campaigns in your Google Ads account or only the campaigns built and managed by Ad Grants Pilot. Use this filter to focus your analysis on what the platform is running, or to get a full picture of your account including any campaigns managed outside of Ad Grants Pilot.
Email Reporting
In addition to the in-app report views, Ad Grants Pilot can send automated performance reports to your inbox on a schedule you configure. Email reporting is covered in the Email Reporting guide.
Reports – FAQs
Where do I find reports in the platform?
The Reports section is in the left sidebar. It contains six views: Overview, Campaign, Ad Groups, Ads, Keywords, and Search Themes.
What is the difference between the report views?
Each view shows performance at a different level of detail. Overview gives an account-wide summary. Campaign breaks performance down by individual campaign. Ad Groups goes one level deeper. Ads shows performance for individual ads. Keywords shows which search terms are driving results. Search Themes shows Performance Max performance by theme.
What is the Search Themes report view?
The Search Themes view shows performance data broken down by the search themes used in your Performance Max campaigns. It’s only relevant if you have an active Performance Max campaign.
Can I filter reports to show only Ad Grants Pilot campaigns?
Yes. Reports can be filtered to show either all campaigns in your Google Ads account or only the campaigns built and managed by Ad Grants Pilot. This is useful if your account contains campaigns managed outside the platform.
Can I receive performance reports by email instead of checking in-app?
Yes. Ad Grants Pilot can send automated email reports on a daily, weekly, or monthly schedule. See the Email Reporting guide for setup instructions.