The Subscription page shows your current plan, trial status, and billing details. It’s accessible from the left sidebar and is where you manage or cancel your subscription.
Plans
Ad Grants Pilot has two plans:
Free — available at no cost. Includes AI-powered keyword research, ad group structuring, and ad copy generation. Campaigns cannot be pushed live, Performance Max is unavailable, reporting and email reporting are disabled, and the Customer Success team is not accessible.
Premium — $199/month after the 30-day free trial. Includes everything on the free plan plus pushing search and Performance Max campaigns live, in-depth reporting, email reporting, and access to the Customer Success team.
Your Free Trial
All new accounts start on a 30-day free trial of the Premium plan. Your trial status and the date your first payment is due are displayed on the Subscription page. No action is required to continue — at the end of the trial period, your account will automatically move to a paid Premium subscription.
Managing Your Subscription
The Subscription page has two management options:
Manage Subscription — use this to make changes to your plan, including cancelling your subscription.
Manage Billing — use this to update your payment method or review billing details.
Cancelling
You can cancel your subscription at any time using the Manage Subscription button. If you cancel, your account reverts to the free plan at the end of the current billing period. Campaigns that were pushed live will remain active in your Google Ads account but will no longer receive daily optimizations from Ad Grants Pilot.